They say good things come in threes, and that certainly proves to be the case with the bevy of exciting news shared by Orange Botswana and Odirile “Vee Mampeezy” Sento tonight. The two brands partnered to celebrate, first and foremost, a renewed partnership in which the entertainment star, Vee, continues to serve as the brand ambassador for Orange Botswana in what is likely the most successful brand ambassadorship deal in recent years in Botswana. Secondly, Vee delighted fans with the announcement of his new album, aptly titled “Grace” after his beloved wife. And as if this was not already reason to celebrate, Orange Botswana and Vee brought further excitement in the form of the launch of the Orange Halona Smartphone.
The night of festivity, hosted at Gourmet Grill in the heart of the CBD, was graced by Minister of Nationality, Immigration and Gender Affairs, Honourable Dorcus Makgato, as well as representatives from Botswana Music Union (BOMU) and members of the media. The clear theme, apparent for all to see and indeed feel, was itself a tri-blend of great things: partnership, progress and Botswana talent. The harmony between two such successful brands made for a jovial night, celebrating the unwavering passion of what matters most to Batswana.
A testament to the power of Vee is the Orange Halona Smartphone, an affordable, 3G capable, mobile device. It boasts a 3.5inch LCD screen and 2-megapixel camera, yet is considerably lower priced compared to other similar products on the market. As the face of the Orange Halona, Vee encourages uptake of smartphones in today’s smart economy.
Said Vee: “Orange Botswana has always made me feel like a part of the family, and now, as we cement our second consecutive year of me as their brand ambassador, we also grow what we as two great Botswana brands can do together. This is an incredible night: extended partnership, new album, and the launch of the Halona. This is what matters most to me: working together and partnering for growth of local talent for Batswana!”
Orange Botswana continues to champion active support for local talent, also confirming on the night that the brand will now play a greater role in the Corporate Social Investment (CSI) efforts of the Vee Foundation, which focuses on developing young talent. Orange Botswana remains passionate about what matters most to Batswana.