Preference, convenience and overall awesome experience are dominating conversations in the marketing, business growth, operations and go to market strategies with clients I’ve had the opportunity to interact with. The way we listen to music, order food, purchase clothing, connect with friends and binge on content from anywhere would be such a strange thing to witness for someone who would suddenly awakened from deep sleep since the 70s.
For today’s music junkie, having access to preferred playlists at all times is a now awfully important need, more expressly so in the age of compressed music libraries and ‘tap-in-and-listen’ music stores known as streaming services. The battle to deliver awesome experiences is without doubt taking place on Web 2.0, the mobile application frontier and those that hit the market with a superior product to rival your Apple Musics, Amazons, Alexas, Netflixs and Ubers of this world will unquestionably have an upper hand. For mobile brands in Botswana the challenge is certainly on to deliver the best experience for their customers.
Enjoying all this on today’s power devices additionally requires often-expensive data for the ‘latest most banging’ music aficionado. If you like myself are one of those ‘social bundle’ internet types, then you would know ‘the struggle is real’ if you’re constantly trying to stream yours. Staying hooked to yours is of paramount importance and having you pulse on the culture is something that no mobile service provider should be cutting you off from.
Watch Kwaku Gyanteh’s ‘Connect the Culture’ Story
I added a new SIM to my mix a few weeks back and I must say, the decision to try BTC Mobile and their new Mobile App paired with their crazy Turn up Bundles has been a real revelation…15GB for 300 bucks?? Unreeeal! Being an avid Apple Music customer for the last two years, I’ve repeatedly found myself easily losing track of the amount of data I burn through as I jam Veezo, Thato Jesicca, Charma Gal, Frost among many others on my BW playlists. With BTC Turn Up Bundles I’ve basically got enough data for my culture binges and have some data left over to keep EBW Magazine’s content up to date while on the go or at home hotspotting.
BTC’s cool new App comes in handy in helping me manage my preferred use and augmenting my experience, not only do I get to stream as I want but I also have the ability to track my usage, recharge on the go if I run out and also get some news on the company.
You do have to manage your data actively though, lest this be misconstrued as ‘a dummy’s memoire to losing all your data’. I also pair their App with Google’s Datally (download it, you’ll thank me later) which allows me to have a floating bubble on screen. For now, it’s back to the music