News
National Music Industry Summit brings Conversations Guiding Botswana’s Culture and Creative Industries (CCI) Sector Towards Commercialisation – Music Industry Pilot
The culture and creative industries (CCI) sector plays a significant role in driving economic growth and fostering cultural identity. Recognizing the potential of the music industry in Botswana, a symposium titled “Guiding Botswana’s CCI Sector Towards Commercialization – Music Industry Pilot” was held to provide valuable insights and strategies for artists and stakeholders to thrive in the industry. Organized by the Ministry of Youth, Gender, Sports, and Culture in collaboration with the European Union Delegation to Botswana, the symposium aimed to enhance the commercialization of Botswana’s music industry and empower local artists to succeed on both national and international platforms.
The symposium kicked off with opening remarks by Dean Molebatsi, a Policy Specialist in Arts and Culture from the Ministry of Youth, Gender, Sports, and Culture. Molebatsi highlighted the importance of the CCI sector and its potential to drive economic development and foster cultural diversity in Botswana.
Clément Boutillier from the European Union Delegation to Botswana introduced the project, emphasizing the significance of collaboration between Botswana and the European Union in promoting the growth of the CCI sector.
Assistant Minister Hon. Honest Buti Billy from the Ministry of Youth, Gender, Sports, and Culture delivered a keynote address, highlighting the government’s commitment to supporting the music industry and creating an enabling environment for artists to thrive.
Shombi Ellis, CEO of the National Arts Council Botswana, outlined the objectives of the project and the symposium, which aimed to provide a comprehensive understanding of the music industry and equip artists with the necessary skills and knowledge to navigate its complexities.
The first topic of discussion focused on understanding the music industry. Key aspects such as the music industry value chain, the role of key actors like producers, studios, and management, and the involvement of organizations like COSBOTS, NACB, and MYSC were explored. The panel discussion, moderated by Zuziwe Mavuma, featured industry experts including Benza (MD, Vth Season – Music Label), Sivu Mfenyana (Label Manager, Sony), Zenzele Hirschfeld (Zenzele Promotions), and Suffocate (Roc Lefatshe Records, Brand Slice, Khawa Visuals & Studio Africa). The panelists discussed refining talent through education and skills development, funding avenues for capacity development, barriers to entry, and strategies to increase competitiveness in the industry.
The second topic focused on copyright and ownership, covering areas such as music publishing, intellectual property, and national and international perspectives. The panel discussion, moderated by Akhutleleng Kekaletswe, included experts such as Bongani Mdakane (Director, Mdakane Attorneys Inc.), Karabo Senna (GM: Licensing, SAMRO), Damien Bigot (Expertise France), Patrick Matlapeng (COSBOTS), and Bathusi Lesolobe (Palm Consult (PTY) LTD). The panelists shed light on the importance of copyright protection, licensing, and the legal aspects of the music industry.
Contractual agreements took center stage in the third topic, with discussions on key laws in the music industry and the licensing of artist music. Eddie Mhingo moderated the panel discussion, which included Bongani Mdakane, Wendy Bekker (MD of Ditto Music – Music Aggregator and Label), and Mr. Chilume. The panelists provided insights into the legal aspects of the music industry, including contractual agreements and licensing processes.
Monetizing music through various channels was the focus of the fourth topic. The panel discussion, moderated by Zuziwe Mavuma, featured industry experts including Benza, Thabo (MD, Mino Music), Damien Bigot, Violet Maila (Music In Africa Foundation), and Suffocate. The panelists explored different avenues for monetizing music, such as digital platforms, events, teaching, the formal and informal economy, and brand partnerships and sponsorships. They also addressed the challenges faced by artists when trying to monetize their music, with a focus on Botswana.
Topic five delved into PR elements for artists, including establishing their brand, leveraging social media for marketing, networking, and understanding PR do’s and don’ts. Moderated by Akhutleleng Kekaletswe, the panel discussion featured Thabo, Sivu Mfenyana (Label Manager, Sony South Africa), and Boogie-Sid.
The final topic centered around collaboration in the music industry, including identifying strategic partners and the types of partnerships that can be formed. The panel discussion, moderated by Eddie Mhingo, included Sivu Mfenyana, Karabo Senna, Mpho Sebina (Music Artist), and Han-C. The panelists shared their experiences, challenges, and insights into collaborative efforts in the music industry.
Throughout the symposium, breakout sessions were held to allow participants to delve deeper into specific topics, including understanding the music industry and contractual agreements. These sessions provided a platform for interactive discussions and allowed participants to gain practical knowledge and skills.
The symposium concluded with an overview of the day by the Master of Ceremonies, followed by a presentation of a policy brief by the Botswana Institute for Development Policy Analysis (BIDPA). The policy brief highlighted key recommendations and strategies to guide the commercialization of Botswana’s music industry.
By providing a platform for dialogue, knowledge sharing, and skill development, the “Guiding Botswana’s CCI Sector Towards Commercialization – Music Industry Pilot” symposium aimed to empower local artists and stakeholders in Botswana’s music industry. The insights and strategies shared during the symposium will contribute to the growth and sustainability of the music industry, paving the way for a vibrant and thriving creative economy in Botswana.
The 9th edition of the Yarona FM Music Awards (YAMAs) unfolded with a different rhythm this year—more intimate, more focused, and more reflective of where Botswana’s music industry stands today. While the change in scale sparked mixed reactions among fans, the awards themselves continued to deliver what matters most: recognition of talent, hard work, and cultural influence.
Less Flash, More Focus
This year’s ceremony departed from the red-carpet glamour and live performances of past editions. Instead, it created space for industry conversations and community acknowledgment. For some, the stripped-down format was refreshing—a sign of maturity. For others, it felt like something was missing.
“I expected a show. This felt like a press event,” one fan shared online.
“But credit to them—it felt focused and intentional,” added another.
This divide highlights an important tension: audiences want deeper conversations—but they also want to celebrate.
A Year of Breakthroughs and Bold Statements
The awards saw a strong mix of emerging voices and established names take home top honours.
- Juu Matere led the winners’ circle with multiple accolades for “O Tshameke”, which won Best Male Single, Best Botswana Pop, and People’s Choice Song of the Year.
- Jackalass Onetym, a rising star with a distinct voice, was awarded Best Newcomer and Best Hip Hop for “Tshipi”.
- Dato Seiko’s heartfelt single “The Vow” secured Best Female Single, affirming her place among Botswana’s finest vocalists.
Other key wins included:
- DJ Latty ft. Dalom Kids, Thato Tladi & Way Kay – Best Amapiano (“Dithuthuntshwane”)
- ATI ft. Caliba & Seneath – Best Dance Single (“Kwashioka”)
- Licky ft. Katlego Ramphaleng – Best R&B Single (“Pressure”)
- Baxon & Juu Matere – Best Collabo (“Chobolo”)
- The Choreographers – Best Social Media
- DJ Quest – Best DJ
Honouring Legacy and Leadership
This year’s YAMAs also took time to honour those behind the scenes:
- Fella was named Producer of the Year, a nod to his impact on some of the year’s most defining records.
- Zenzele Hirschfeld received the Hall of Fame recognition, marking her contributions to artist development and the business of music.
- The Icon Award went to Brando, whose influence stretches beyond airplay into mentorship, media, and movement-building.
What the YAMAs Got Right—and What’s Still Possible
The 2025 YAMAs proved, once again, that Botswana’s music scene is talented, proud, and moving forward. The awards did justice in celebrating hard-working artists, highlighting new voices, and opening up space for meaningful conversation.
But the biggest missed opportunity? Not giving the fans the moment they wait for all year. The YAMAs aren’t just industry awards—they are a cultural event tied to the identity of Yarona FM, a brand that listeners love because it understands youth, sound, and celebration. The scaled-back experience left many craving more—more performance, more spectacle, more energy.
In a time when local artists are pushing boundaries and fans are showing up louder than ever, the YAMAs must continue to evolve. But in doing so, it can’t forget the power of the show itself—the excitement, the lights, the live moments that stick long after the awards are handed out.
Next year marks a decade of the YAMAs. The stage is set—not just for another ceremony, but for a comeback. One that honours both the music and the movement around it.
Let’s hope the 10th gives us all of it.
WhatsApp has introduced a new music-sharing feature, enabling artists and musicians to connect with fans, promote their music, and drive engagement. Users can now share music in Status updates and Channels, integrating with Spotify to display album art, song titles, and a “Play on Spotify” button for seamless music discovery.
A Game-Changer for Artists and the Music Industry For musicians, this feature offers an effortless way to share their latest releases, exclusive previews, or personal playlists directly with fans. Unlike traditional social media posts, WhatsApp’s end-to-end encrypted Status updates ensure that artists can share music directly with their core audience—fans who have saved their contact details—creating a more intimate and engaged connection.
WhatsApp Channels further elevate this experience by allowing artists, record labels, and music organizations to broadcast updates to their followers. As a one-way communication tool, Channels provide a direct and distraction-free way to share new releases, tour announcements, and exclusive content.
Followers can engage with updates by reacting with emojis or participating in polls, giving artists valuable insights into fan preferences without the noise of public comment sections.
How the New Feature Works Music in WhatsApp Status:
- Users can now overlay up to 60 seconds of music from the WhatsApp Audio Library onto their photos or videos.
- These Status updates remain visible in the ‘Updates’ section for 24 hours, ensuring maximum visibility.
- Music in WhatsApp Channels: Artists can use Channels to share updates about new songs, upcoming concerts, and exclusive behind-the-scenes content. Followers cannot reply directly to messages, ensuring a controlled and streamlined communication experience.
- Enhanced Privacy: WhatsApp’s dual contact model ensures that Status updates and Channel interactions remain private. Followers cannot see each other’s information or engagement, making it a safe space for authentic artist-fan interactions.
For years, Botswana has been calling for more major artists to hit our shores. We’ve watched as international and African superstars tour neighboring countries, leaving us with only social media highlights and the lingering hope that one day, the big names will make their way here. That day is now entirely up to us.
Enter TOORLY, a revolutionary touring platform that puts the power in the hands of the fans. No more waiting, no more hoping—if enough of us want a show, we can make it happen. And TOORLY’s first major play in Africa? The one and only Nasty C.
Nasty C’s Ivyson Tour Africa: You Decide Where It Stops
South African rap icon Nasty C has officially put out the call. The Ivyson Tour Africa is coming, and instead of a fixed lineup of cities, the decision is now in the hands of fans. Botswana, this is our chance to prove we’re a must-stop destination.
Taking to Instagram, Nasty C made it clear: If you don’t see your city listed, hit the link and request it. The more requests a city gets, the higher the chance it becomes an official tour stop.
His exact words?
“IT’S GO TIME. The Ivyson Tour Africa is coming, and YOU decide where. Hit the link in my bio to request me in your city. If you don’t see your city, head to @itsTOORLY and start your own fan request.”
How to Get Nasty C to Botswana
It’s simple: 📌 Go to TOORLY’s website or social media
📌 Search for Botswana (Gaborone, Francistown—wherever you want the show!)
📌 Click ‘Request’ and spread the word
📌 Get your squad, your cousins, your whole street involved—because numbers matter
This isn’t just about one show. It’s about proving that Botswana is a prime stop for international and African artists. If we rally now, more artists will take notice, and our music scene will get the respect it deserves.
Why This Matters for Botswana’s Live Music Scene
We’ve had glimpses of what it means to host world-class artists—from Rick Ross pulling up to St. Louis, to the unforgettable nights with Burna Boy and Davido. But those moments have been rare. Botswana’s fans are some of the most loyal, engaged, and hungry for top-tier live experiences. Now, with TOORLY making touring demand-driven, we have the chance to put Botswana on the map permanently.
Can Local Artists Use TOORLY?
Absolutely. TOORLY isn’t just for international superstars like Nasty C—it’s a fan-driven touring platform, meaning local artists in Botswana can also use it to gauge demand and plan their own shows.
If we show up for this, we change the game. If enough of us request Botswana, Nasty C will pull up. And once he does, others will follow.
Botswana, let’s make it happen. #IvysonTourAfrica #TOORLYBotswana #BringNastyCToBW
-
News3 months ago
WhatsApp Introduces Music Sharing in Status Updates
-
Video3 months agoWilliam Last KRM – Off My Chest (Kush Cover)
-
Music3 months agoRashid Drops “What It This” Featuring Scar & Pongo
-
News3 months agoTOORLY: The Fan-Powered Platform Bringing Nasty C and Global Stars to Botswana
-
Music3 months agoAbTheActivist x Zeus Bring Heat on “Rugged-Raw”
-
Creatives2 months agoHarryCane BW: Botswana’s Rising Amapiano Star
-
Music3 months agoTitose and Hanna Deliver an R&B masterpiece with “Frustrated” – A cry for clarity in love
-
Video2 months agoKX Legit – Gopola Gae (feat. And Spaces, Veezo View & Bouncy) [Official Music Video]