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Could Botswana finally win GRAMMY? Recording Academy’s new ‘Best African Music Performance’ suggests so

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The world gets ready to jam to, and groove to beats from Africa like never before as the prestigious GRAMMY Awards introduces a brand-new category: Best African Music Performance. This exciting addition recognizes the incredible talent and unique musical expressions that originate from the diverse African continent, including right her at home in Botswana.

From Afrobeat to Afro-fusion, Afro Pop to Afrobeats, and Alte to Amapiano, the Best African Music Performance category embraces the rich melodic, harmonic, and rhythmic traditions that define African music. It’s a celebration of vibrant genres like Bongo Flava, Genge, Kizomba, Chimurenga, High Life, Fuji, Kwasa, Ndombolo, Mapouka, Ghanaian Drill, Afro-House, South African Hip-Hop, Ethio Jazz, and many more…. imagine Botswana traditional music?

The music scene in Africa has always been a melting pot of diverse cultures, rhythms, and genres, captivating listeners with its rich tapestry of sounds. Over the years, African artists have made an indelible mark on the global music industry, influencing and inspiring musicians around the world. Recognizing the immense talent and creative output from the continent, the Recording Academy has introduced a new category, Best African Music Performance, at the esteemed GRAMMY Awards. This groundbreaking addition marks a significant milestone in the recognition and celebration of African music on a global stage.

A Celebration of African Musical Traditions:

The Best African Music Performance category is a testament to the immense diversity of musical expressions found across the African continent. It encompasses a wide range of genres, including Afrobeat, Afro-fusion, Afro Pop, Afrobeats, Alte, Amapiano, Bongo Flava, Genge, Kizomba, Chimurenga, High Life, Fuji, Kwassa, Ndombolo, Mapouka, Ghanaian Drill, Afro-House, South African Hip-Hop, Ethio Jazz, and many more. By highlighting these regional melodic, harmonic, and rhythmic traditions, the category showcases the unique and vibrant sounds that have emerged from different corners of Africa.

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Empowering African Artists:

The inclusion of the Best African Music Performance category is a significant step towards empowering African artists and providing them with a platform to gain international recognition. It offers an opportunity for artists from countries like Botswana, Nigeria, South Africa, Ghana, and Kenya, among others, to share their stories, culture, and musical prowess with a global audience. By shining a spotlight on African music, the GRAMMY Awards are creating a space for African artists to express themselves authentically and be celebrated for their unique contributions to the global music landscape.

A New Era for African Music:

The introduction of the Best African Music Performance category signifies a new era for African music, one that acknowledges its global impact and embraces its rightful place in the mainstream music industry. African artists have long been pushing boundaries, fusing traditional elements with modern sounds, and captivating listeners with their infectious rhythms and heartfelt lyrics. With this dedicated category, their work will be acknowledged and honored on a grand scale, encouraging further innovation and artistic exploration within the African music scene.

A Path to Success:

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The addition of the Best African Music Performance category not only recognizes the immense talent in Africa but also opens doors for artists to achieve the highest honor in the music industry – a Grammy Award. This development brings optimism and excitement to the African music community, as artists from diverse backgrounds can now dream of receiving this prestigious accolade. It serves as a beacon of hope, inspiring aspiring musicians and elevating the aspirations of established artists who have long contributed to the growth and evolution of African music.

Conclusion:

The introduction of the Best African Music Performance category at the GRAMMY Awards is a cause for celebration and a testament to the incredible talent and cultural richness found within African music. It signifies a milestone in the recognition and appreciation of African artists on a global scale, providing them with a platform to showcase their unique sounds and storytelling abilities. This category not only empowers African artists but also invites music lovers worldwide to embrace the beauty, diversity, and creativity that Africa brings to the global music stage. As we eagerly await the 66th GRAMMY Awards, we can anticipate an electrifying celebration of African music and the artists who continue to push boundaries and captivate audiences with their extraordinary talent.

#RecordingAcademy #AfricanMusic #CelebratingTalent #GlobalGrooves #66thGRAMMYAwards

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Bangu and Scar announce “Tonki le Kwena” project, set to drop this April

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Bangu and Scar have announced their latest album, “Tonki le Kwena,” promising a game-changing musical experience. With their unique styles and prowess, backed by ButiOnTheTrack’s expert production, this project is primed to let fans in on what the artists have in their bag in 2024.

Featuring collaborations with Ban-T and Licky, “Tonki le Kwena” drops this April, Bangu and Scar, two respected eMCees in their own right, revealed that their collaborative masterpiece is finally primed and ready to hit the airwaves. But what makes “Tonki le Kwena” stand out from the crowd? It waits to be seen, and you’ll be in among the first to sample it when it drops

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Zeus’s 2024 Strategy Reveal Launch Mixer

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On the 7th of March 2024, the Main Deck Main Mall in Botswana became the epicenter of creative energy and strategic vision as Zeus, the multifaceted artist and filmmaker, unveiled his highly anticipated album ‘War and Peace: Disc 1 War’ alongside a compelling showcase of his Film and TV Production work. The event, meticulously curated to blend entertainment with enlightenment, drew a diverse crowd comprising promoters, high-profile musicians, agencies, the general public, and esteemed members of the media.

As the evening unfolded, attendees were treated to a dynamic array of experiences, each designed to captivate, inspire, and foster meaningful connections. Kicking off with a Welcome Reception, guests were invited to register and partake in welcome drinks, setting the stage for an evening of immersive exploration.

The event host’s Opening Remarks not only introduced the agenda but also set the tone for the night’s festivities. Amidst an atmosphere charged with anticipation, Zeus took center stage to perform a selection of songs from his new album, showcasing his unparalleled talent and electrifying the audience with his magnetic presence.

A noteworthy addition to the program was a brief speaking moment by partner BW Jobs For Graduates, shedding light on how creative businesses can leverage skills capital. This insightful perspective added depth to the discussions, emphasizing the symbiotic relationship between creativity and economic empowerment.

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The evening continued with a Live DJ Mix featuring tracks from Zeus’s new album, providing guests with an immersive musical experience that underscored the album’s thematic resonance. Meanwhile, the showcase of Zeus’s Film and TV Production work offered a glimpse into his artistic vision, complemented by a Q&A session that invited dialogue and reflection on the creative process.

A poignant highlight of the event was the presentation of the ‘Climate Change in Botswana’ Docuseries, which not only raised awareness about pressing environmental issues but also underscored the power of storytelling to inspire action and drive positive change. With stakeholders sharing their perspectives and the audience engaging in thoughtful discourse, the docuseries presentation left a lasting impression on all who witnessed it.

Throughout the evening, networking zones buzzed with animated conversations as attendees exchanged ideas, forged connections, and explored potential collaborations. From media representatives capturing key moments to high-profile musicians lending their support, the diverse attendee mix enriched the experience and underscored the event’s significance within the creative community.

As the event drew to a close, Closing Remarks expressed gratitude to guests and partners, while also extending an invitation to continue networking and exploring opportunities for collaboration. With Zeus’s performance echoing in their minds and a newfound sense of inspiration in their hearts, attendees departed with a renewed appreciation for the power of creativity to shape narratives, spark dialogue, and drive meaningful change.

In retrospect, Zeus’s ‘War and Peace: Disc 1 War’ 2024 Strategy Rollout Launch Mixer was more than just an album launch; it was a celebration of artistic excellence, a platform for thought leadership, and a testament to the transformative power of creative expression.

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New Documentary ‘Sound Connects Us’ Highlights Cultural Projects in Southern Africa

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The collaborative effort between the Music In Africa Foundation (MIAF) and Goethe-Institut has culminated in the release of a compelling documentary titled “Sound Connects Us.” This documentary sheds light on a multitude of cultural endeavors undertaken across the Southern African Development Community (SADC) region, made possible through the backing of the Sound Connects Fund (SCF).

Spanning a duration of 40 months, the SCF provided support to 36 organizations throughout Southern Africa, facilitating the successful execution of developmental cultural projects in nations such as Angola, Botswana, eSwatini, Lesotho, Malawi, Mozambique, Namibia, Zambia, and Zimbabwe. Central to the fund’s ethos was the universal allure of ‘sound’ as a guiding principle.

Eddie Hatitye, Executive Director of MIAF, expressed the profound impact of the SCF, noting its role in propelling the foundation into various artistic domains, including film, visual arts, gaming, and animation. He lauded the remarkable achievements witnessed across the SADC region, encapsulated within the documentary’s compelling narrative.

The documentary serves as a testament to the invaluable contributions of the SCF in fortifying the cultural and creative industries (CCIs) in Southern Africa. Through immersive visuals, viewers are transported across the region, encountering cultural initiatives in Angola, eSwatini, Mozambique, Namibia, and Zimbabwe, complemented by insights from SCF implementers based in Johannesburg, South Africa.

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A crew filming an indigenous community in Botswana through a project funded by the Sound Connects Fund. Photo: Quihaba FX

Commencing in Maputo, Mozambique, where the Sound Connects Conference took place, the documentary offers a glimpse into the motivations and aspirations driving these transformative projects. It not only showcases the final outcomes but also highlights the change-makers who propelled these initiatives forward across the region.

Carolin Christgau, Head of Culture and Development at Goethe-Institut Johannesburg, reflected on the profound journey undertaken through the Sound Connects Fund, emphasizing the newfound insights into the creative landscapes of the SADC region. The documentary, she hopes, will illuminate the diversity and creativity experienced throughout this endeavor, inspiring further engagement from both individuals and governments to bolster the potential of the CCIs.

Between 2020 and 2024, the MIAF and Goethe-Institut spearheaded the implementation of the Sound Connects Fund, a monumental initiative aimed at enhancing the cultural and creative sectors in Southern Africa. This documentary offers a glimpse into the initiative’s impact across nine countries, supported by the ACP-EU Culture Programme, under the auspices of the Organisation of the African, Caribbean, and Pacific States (OACPS).

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