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“Fair Share, Exclusivity, and Artistry: “267Purple enters Music Distribution game

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In a world where music streaming has become the dominant force in the music industry, a revolutionary new player has emerged, determined to rewrite the rules and provide musicians with what they truly deserve. On the 17th of September 2023, Purple formally registered as 267Purple, made its grand entrance into the digital music landscape. Unlike its predecessors, Purple isn’t just another music store; it’s a game-changer, designed by musicians for musicians.

With a rapidly growing roster that already boasts the likes of CHARMA GAL, AMANTLE BROWN, and AB THE ACTIVIST, 267Purple is making waves and turning heads in the music world. But what sets this digital music store apart from the giants that have come before it? It all starts with the fundamental principle that inspired its creation.

Frustrated by the meager payouts musicians receive from popular Digital Service Providers (DSPs) worldwide, the founders of 267Purple set out on a mission to redefine the music distribution model. Their main objective? To ensure that musicians get their rightful share of the pie. Purple is committed to recognizing and respecting the artistry behind today’s hits and the music of tomorrow.

267Purple’s website takes its cues from the classic record store model, connecting directly with customers and collecting vital contact information for marketing purposes. But it doesn’t stop there. Musicians have the opportunity to showcase and sell their singles, EPs, and albums on the platform, with payments processed every 14 days and comprehensive weekly sales reports provided.

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What truly makes 267Purple stand out is its angle of exclusivity. The platform focuses on hosting unreleased material, which is available only on Purple for a designated period. This approach not only encourages listeners to purchase music on the platform but also incentivizes musicians to promote their work actively. It’s been aptly described as “The UEFA CHAMPIONS LEAGUE of digital music stores,” setting a standard of excellence that every musician strives to meet. With limited slots for each genre (only 20 available), competition is fierce, and maintaining a position requires consistent top sales.

But 267Purple isn’t just for musicians; it’s a haven for the creative forces behind the hits—the producers. Producers can showcase and sell their beats on the platform, benefiting from the attention musicians bring to the site. It’s an opportunity for collaboration and recognition that can lead to new heights of success.

In a digital music landscape cluttered with homogeneity, 267Purple stands as a beacon of change and innovation. With its artist-centric approach, commitment to fair compensation, and a focus on exclusivity, Purple is poised to revolutionize the way we experience and support music. Welcome to the future of digital music distribution—welcome to 267Purple.

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Bangu and Scar announce “Tonki le Kwena” project, set to drop this April

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Bangu and Scar have announced their latest album, “Tonki le Kwena,” promising a game-changing musical experience. With their unique styles and prowess, backed by ButiOnTheTrack’s expert production, this project is primed to let fans in on what the artists have in their bag in 2024.

Featuring collaborations with Ban-T and Licky, “Tonki le Kwena” drops this April, Bangu and Scar, two respected eMCees in their own right, revealed that their collaborative masterpiece is finally primed and ready to hit the airwaves. But what makes “Tonki le Kwena” stand out from the crowd? It waits to be seen, and you’ll be in among the first to sample it when it drops

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Zeus’s 2024 Strategy Reveal Launch Mixer

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On the 7th of March 2024, the Main Deck Main Mall in Botswana became the epicenter of creative energy and strategic vision as Zeus, the multifaceted artist and filmmaker, unveiled his highly anticipated album ‘War and Peace: Disc 1 War’ alongside a compelling showcase of his Film and TV Production work. The event, meticulously curated to blend entertainment with enlightenment, drew a diverse crowd comprising promoters, high-profile musicians, agencies, the general public, and esteemed members of the media.

As the evening unfolded, attendees were treated to a dynamic array of experiences, each designed to captivate, inspire, and foster meaningful connections. Kicking off with a Welcome Reception, guests were invited to register and partake in welcome drinks, setting the stage for an evening of immersive exploration.

The event host’s Opening Remarks not only introduced the agenda but also set the tone for the night’s festivities. Amidst an atmosphere charged with anticipation, Zeus took center stage to perform a selection of songs from his new album, showcasing his unparalleled talent and electrifying the audience with his magnetic presence.

A noteworthy addition to the program was a brief speaking moment by partner BW Jobs For Graduates, shedding light on how creative businesses can leverage skills capital. This insightful perspective added depth to the discussions, emphasizing the symbiotic relationship between creativity and economic empowerment.

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The evening continued with a Live DJ Mix featuring tracks from Zeus’s new album, providing guests with an immersive musical experience that underscored the album’s thematic resonance. Meanwhile, the showcase of Zeus’s Film and TV Production work offered a glimpse into his artistic vision, complemented by a Q&A session that invited dialogue and reflection on the creative process.

A poignant highlight of the event was the presentation of the ‘Climate Change in Botswana’ Docuseries, which not only raised awareness about pressing environmental issues but also underscored the power of storytelling to inspire action and drive positive change. With stakeholders sharing their perspectives and the audience engaging in thoughtful discourse, the docuseries presentation left a lasting impression on all who witnessed it.

Throughout the evening, networking zones buzzed with animated conversations as attendees exchanged ideas, forged connections, and explored potential collaborations. From media representatives capturing key moments to high-profile musicians lending their support, the diverse attendee mix enriched the experience and underscored the event’s significance within the creative community.

As the event drew to a close, Closing Remarks expressed gratitude to guests and partners, while also extending an invitation to continue networking and exploring opportunities for collaboration. With Zeus’s performance echoing in their minds and a newfound sense of inspiration in their hearts, attendees departed with a renewed appreciation for the power of creativity to shape narratives, spark dialogue, and drive meaningful change.

In retrospect, Zeus’s ‘War and Peace: Disc 1 War’ 2024 Strategy Rollout Launch Mixer was more than just an album launch; it was a celebration of artistic excellence, a platform for thought leadership, and a testament to the transformative power of creative expression.

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New Documentary ‘Sound Connects Us’ Highlights Cultural Projects in Southern Africa

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The collaborative effort between the Music In Africa Foundation (MIAF) and Goethe-Institut has culminated in the release of a compelling documentary titled “Sound Connects Us.” This documentary sheds light on a multitude of cultural endeavors undertaken across the Southern African Development Community (SADC) region, made possible through the backing of the Sound Connects Fund (SCF).

Spanning a duration of 40 months, the SCF provided support to 36 organizations throughout Southern Africa, facilitating the successful execution of developmental cultural projects in nations such as Angola, Botswana, eSwatini, Lesotho, Malawi, Mozambique, Namibia, Zambia, and Zimbabwe. Central to the fund’s ethos was the universal allure of ‘sound’ as a guiding principle.

Eddie Hatitye, Executive Director of MIAF, expressed the profound impact of the SCF, noting its role in propelling the foundation into various artistic domains, including film, visual arts, gaming, and animation. He lauded the remarkable achievements witnessed across the SADC region, encapsulated within the documentary’s compelling narrative.

The documentary serves as a testament to the invaluable contributions of the SCF in fortifying the cultural and creative industries (CCIs) in Southern Africa. Through immersive visuals, viewers are transported across the region, encountering cultural initiatives in Angola, eSwatini, Mozambique, Namibia, and Zimbabwe, complemented by insights from SCF implementers based in Johannesburg, South Africa.

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A crew filming an indigenous community in Botswana through a project funded by the Sound Connects Fund. Photo: Quihaba FX

Commencing in Maputo, Mozambique, where the Sound Connects Conference took place, the documentary offers a glimpse into the motivations and aspirations driving these transformative projects. It not only showcases the final outcomes but also highlights the change-makers who propelled these initiatives forward across the region.

Carolin Christgau, Head of Culture and Development at Goethe-Institut Johannesburg, reflected on the profound journey undertaken through the Sound Connects Fund, emphasizing the newfound insights into the creative landscapes of the SADC region. The documentary, she hopes, will illuminate the diversity and creativity experienced throughout this endeavor, inspiring further engagement from both individuals and governments to bolster the potential of the CCIs.

Between 2020 and 2024, the MIAF and Goethe-Institut spearheaded the implementation of the Sound Connects Fund, a monumental initiative aimed at enhancing the cultural and creative sectors in Southern Africa. This documentary offers a glimpse into the initiative’s impact across nine countries, supported by the ACP-EU Culture Programme, under the auspices of the Organisation of the African, Caribbean, and Pacific States (OACPS).

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