In recent years, St. Louis Lager has emerged as a prominent supporter and promoter of local creative talent in Botswana. Embracing its role as a champion of indigenous artistic expression, the brand embarked on a transformative journey in 2023, evolving into a facilitator of collaborative endeavors within the local creative community through its innovative campaign, “Hype The Homegrown.”

“Hype The Homegrown” serves as both a rallying cry and a platform for the adulation and celebration of Botswana’s homegrown creative talent, championed not only by St. Louis Lager but also by the nation as a whole. At its core, the campaign embodies the spirit of collaboration, spotlighting dynamic partnerships that showcase the boundless creativity thriving within Botswana.

One such collaboration featured within the campaign is the electrifying partnership between the talented Han-C and the acclaimed songstress Priscilla K, whose combined efforts resulted in a captivating 6-song EP titled “The Journey.” This musical masterpiece, expertly mixed and mastered by the accomplished Botswana producer, Flex The Ninja, stands as a testament to the power of collaboration in amplifying local talent onto a global stage.

Meanwhile, the campaign also celebrates the creative synergy between BK Proctor and Fifi Wale, who merged their expertise in digital illustration and fashion design to produce an exclusive line of limited-edition merchandise. This unique collection, available through the St. Louis Lager Trade Promotions at select outlets, represents a fusion of artistic vision and craftsmanship, reflecting the rich tapestry of Botswana’s creative landscape.

“Hype The Homegrown” represents a continuation of St. Louis Lager’s longstanding commitment to fostering collaboration with local creatives. Beyond the showcased partnerships, the campaign promises an array of engaging content set to saturate social media platforms, captivating audiences and igniting a fervent enthusiasm for Botswana’s vibrant artistic community.

To stay updated and join the movement, interested individuals are encouraged to follow St. Louis Lager’s Facebook page or visit the website at stlouislager.co.bw. Additionally, the campaign can be followed through the hashtag #hypethehomegrown, inviting everyone to be a part of this inspiring celebration of Botswana’s homegrown talent.

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