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#BeApp Partners with Coca-Cola to Launch Coke Studio Sessions

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#BeApp Partners with Coca-Cola to Launch Coke Studio Sessions

Katy Perry, Bebe Rexha, DJ Khaled, Steve Aoki and More Kick Off 60 days
of Live Music Streaming for Fans Around the World

ATLANTA, May 14, 2020 – #BeApp, a new live music streaming platform, and Coca-Cola today announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.

Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki will begin streaming today to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.

Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including:

●In-App Sharing: Sharing feature will encourage fans to invite friends and family to join them during the livestream.
●Currency/Points: By continuously interacting and sharing through the app, fans will earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.
●Prizes and Upgrades: Prizes include upgraded access to “front row seats,” artist shout-outs during the livestream and #BeApp swag.
●Front Row Seats: “Front row seats” offer fans a greater digital presence during the livestream, including having the user’s photo and name visible to all viewers.
●Donations: Fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support Covid-19 relief efforts.

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“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”

The first weekend of streaming will include performances from Diplo, Kaskade, DJ Khaled, among others, and kicks off at 1H00 am CAT on 15th May. Re-Runs of live content will air at 6.00pm on 15th May. Additional artists will be announced across Coca-Cola and #BeApp social channels.

“We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Ricardo Fort, Vice President, Global Sports & Entertainment, The Coca-Cola Company. “By providing 60 days of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal.”

Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts. The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3 million in consumer donations made through this program.

“The American Red Cross is grateful for partners like The Coca-Cola Foundation for stepping up during this difficult and uncertain time,” said Koby Langley, Senior Vice President of International Services for the American Red Cross. “The Coca-Cola Foundation’s contribution supports the global Red Cross and Red Crescent network’s efforts to slow the spread of this disease and alleviate suffering that the pandemic will cause. We are deeply grateful for their generous support during this challenging time.”

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Fans will be able to join the livestreams on #BeApp, which can be downloaded for free on iOS or Android devices, as well as on Coca-Cola YouTube and Facebook: Facebook

About #BeApp

BeApp is a new social streaming platform that democratizes access to the world’s best artists, performances, and music moments live. BeApp brings the world’s most loved artists directly to homes, creating a global virtual living room. Free to download, the app lets you tune into a number of one-of-a-kind immersive experiences you would find at a concert or festival. Founded by tech industry veterans Ray Smith and Ross Mason the platform adds a gamified social layer to live streaming where fans can directly interact, shop, donate, and connect with their favorite artists creating a series of music defining moments with artists such as Katy Perry, Steve Aoki, Skrillex and DJ Khaled.

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Bangu and Scar announce “Tonki le Kwena” project, set to drop this April

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Bangu and Scar have announced their latest album, “Tonki le Kwena,” promising a game-changing musical experience. With their unique styles and prowess, backed by ButiOnTheTrack’s expert production, this project is primed to let fans in on what the artists have in their bag in 2024.

Featuring collaborations with Ban-T and Licky, “Tonki le Kwena” drops this April, Bangu and Scar, two respected eMCees in their own right, revealed that their collaborative masterpiece is finally primed and ready to hit the airwaves. But what makes “Tonki le Kwena” stand out from the crowd? It waits to be seen, and you’ll be in among the first to sample it when it drops

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Zeus’s 2024 Strategy Reveal Launch Mixer

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On the 7th of March 2024, the Main Deck Main Mall in Botswana became the epicenter of creative energy and strategic vision as Zeus, the multifaceted artist and filmmaker, unveiled his highly anticipated album ‘War and Peace: Disc 1 War’ alongside a compelling showcase of his Film and TV Production work. The event, meticulously curated to blend entertainment with enlightenment, drew a diverse crowd comprising promoters, high-profile musicians, agencies, the general public, and esteemed members of the media.

As the evening unfolded, attendees were treated to a dynamic array of experiences, each designed to captivate, inspire, and foster meaningful connections. Kicking off with a Welcome Reception, guests were invited to register and partake in welcome drinks, setting the stage for an evening of immersive exploration.

The event host’s Opening Remarks not only introduced the agenda but also set the tone for the night’s festivities. Amidst an atmosphere charged with anticipation, Zeus took center stage to perform a selection of songs from his new album, showcasing his unparalleled talent and electrifying the audience with his magnetic presence.

A noteworthy addition to the program was a brief speaking moment by partner BW Jobs For Graduates, shedding light on how creative businesses can leverage skills capital. This insightful perspective added depth to the discussions, emphasizing the symbiotic relationship between creativity and economic empowerment.

The evening continued with a Live DJ Mix featuring tracks from Zeus’s new album, providing guests with an immersive musical experience that underscored the album’s thematic resonance. Meanwhile, the showcase of Zeus’s Film and TV Production work offered a glimpse into his artistic vision, complemented by a Q&A session that invited dialogue and reflection on the creative process.

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A poignant highlight of the event was the presentation of the ‘Climate Change in Botswana’ Docuseries, which not only raised awareness about pressing environmental issues but also underscored the power of storytelling to inspire action and drive positive change. With stakeholders sharing their perspectives and the audience engaging in thoughtful discourse, the docuseries presentation left a lasting impression on all who witnessed it.

Throughout the evening, networking zones buzzed with animated conversations as attendees exchanged ideas, forged connections, and explored potential collaborations. From media representatives capturing key moments to high-profile musicians lending their support, the diverse attendee mix enriched the experience and underscored the event’s significance within the creative community.

As the event drew to a close, Closing Remarks expressed gratitude to guests and partners, while also extending an invitation to continue networking and exploring opportunities for collaboration. With Zeus’s performance echoing in their minds and a newfound sense of inspiration in their hearts, attendees departed with a renewed appreciation for the power of creativity to shape narratives, spark dialogue, and drive meaningful change.

In retrospect, Zeus’s ‘War and Peace: Disc 1 War’ 2024 Strategy Rollout Launch Mixer was more than just an album launch; it was a celebration of artistic excellence, a platform for thought leadership, and a testament to the transformative power of creative expression.

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New Documentary ‘Sound Connects Us’ Highlights Cultural Projects in Southern Africa

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The collaborative effort between the Music In Africa Foundation (MIAF) and Goethe-Institut has culminated in the release of a compelling documentary titled “Sound Connects Us.” This documentary sheds light on a multitude of cultural endeavors undertaken across the Southern African Development Community (SADC) region, made possible through the backing of the Sound Connects Fund (SCF).

Spanning a duration of 40 months, the SCF provided support to 36 organizations throughout Southern Africa, facilitating the successful execution of developmental cultural projects in nations such as Angola, Botswana, eSwatini, Lesotho, Malawi, Mozambique, Namibia, Zambia, and Zimbabwe. Central to the fund’s ethos was the universal allure of ‘sound’ as a guiding principle.

Eddie Hatitye, Executive Director of MIAF, expressed the profound impact of the SCF, noting its role in propelling the foundation into various artistic domains, including film, visual arts, gaming, and animation. He lauded the remarkable achievements witnessed across the SADC region, encapsulated within the documentary’s compelling narrative.

The documentary serves as a testament to the invaluable contributions of the SCF in fortifying the cultural and creative industries (CCIs) in Southern Africa. Through immersive visuals, viewers are transported across the region, encountering cultural initiatives in Angola, eSwatini, Mozambique, Namibia, and Zimbabwe, complemented by insights from SCF implementers based in Johannesburg, South Africa.

A crew filming an indigenous community in Botswana through a project funded by the Sound Connects Fund. Photo: Quihaba FX

Commencing in Maputo, Mozambique, where the Sound Connects Conference took place, the documentary offers a glimpse into the motivations and aspirations driving these transformative projects. It not only showcases the final outcomes but also highlights the change-makers who propelled these initiatives forward across the region.

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Carolin Christgau, Head of Culture and Development at Goethe-Institut Johannesburg, reflected on the profound journey undertaken through the Sound Connects Fund, emphasizing the newfound insights into the creative landscapes of the SADC region. The documentary, she hopes, will illuminate the diversity and creativity experienced throughout this endeavor, inspiring further engagement from both individuals and governments to bolster the potential of the CCIs.

Between 2020 and 2024, the MIAF and Goethe-Institut spearheaded the implementation of the Sound Connects Fund, a monumental initiative aimed at enhancing the cultural and creative sectors in Southern Africa. This documentary offers a glimpse into the initiative’s impact across nine countries, supported by the ACP-EU Culture Programme, under the auspices of the Organisation of the African, Caribbean, and Pacific States (OACPS).

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