Total Music Group announces the opening of submissions for the 2021 Botswana Music Awards (BOMU
Awards). Artists, Managers, Agents, Labels, Publishers, Music Directors, Music Video Producers, Album
Graphic Designers and Producers can submit their profiles for adjudication effective from May 6,
2021 to May 31st, 2021. The awards, to be staged virtually, are aimed at honoring and celebrating
Botswana Musicians and Creatives who recorded and commercialized new music between 1 January 2019
and April 2021.
According to Seabelo Modibe, Total Music Group Managing Director and event coordinator, there are
thirty (30) categories in this year’s awards, and these include Best Traditional Gospel/ Faith Album, Best
Afro Pop, Best Folk/ Indigenous Music Album, Best Selling Ringtone/ Caller Tune, Best Female and Male
artist as well as Song of the Year. He indicated that entries must only submit into one category, adding
that judges will then select and adjudicate the top six (6) categories, namely; Song of the Year, Album of
the Year, Best Male Artist, Best Female Artist, Best new comer and Best Group/Duo.
“We have started engaging all artists on the submission process and encourage them to familiarise
themselves with all requirements and ensure they submit their work in the highest quality to allow for
seamless adjudication,” he said.
For his part, the BOMU President, Phemelo Lesokwane highlighted that the BOMU Executive Committee
and the Awards Organising Committee resolved to have this year’s awards open only to BOMU registered
artists and encouraged those who are yet to register to do in order to qualify. He explained that noncitizens of Botswana who have been legal residents for the past 12 months also qualify.
“As the local music industry umbrella body, our expectation is that artists should be affiliated to BOMU
and enhance their craft and benefit through opportunities created by the association, such as the Awards,
upcoming funeral scheme, music market days and virtual festivals. I implore all artists who have not yet
registered with BOMU to do so prior to the closing date of May 31st, 2021, for them to qualify for the
awards, and many other BOMU Programs” he reiterated.
The inaugural Virtual BOMU Awards will be held on July 31st, 2021.