TV
Ytv’s Partnership with DStv Aims to Boost Botswana’s Creative Industry and Local Content Production
On August 14, 2023, MultiChoice Botswana announced the launch of a new local content television channel called Ytv on its DStv platform in Botswana. Ytv is positioned as a free-to-air channel that pledges to offer 30% local content to viewers. The channel aims to provide authentic and engaging local stories to cater to the preferences of Botswana audiences.
Ytv will be available on DStv Channel 291, alongside other existing local channels like BTV News, BTV 1, Gabz-FM, Duma FM, and Yarona FM. This move is in line with MultiChoice Botswana’s commitment to enhancing its local content offerings and providing viewers with homegrown entertainment options.
Stephanie Pillay, the Managing Director of MultiChoice Botswana, emphasized the importance of offering content that resonates with the local audience and contributes to their entertainment experience. The addition of Ytv is seen as an exciting opportunity to bring relevant and youthful content to DStv subscribers.
Dumi Lopang, the Executive Director of YMH Holdings, the company behind Ytv, expressed excitement about joining the DStv family. Lopang highlighted that this partnership is a significant milestone in Ytv’s journey, starting from its origins as Gaborone Broadcasting Corporation (GBC) in 1988. Ytv aims to use the collaboration to elevate its status and create a premium entertainment channel on the DStv platform.
The partnership between Ytv and DStv extends beyond content broadcasting. It involves collaboration with content experts who have experience in both local and international channels. This collaboration aims to help Ytv expand its content offerings and improve its overall quality, aligning with the standards of other channels available on the platform.
MultiChoice Botswana intends to ensure that Ytv offers top-notch content to its viewers, providing them with a comprehensive entertainment experience. The launch of Ytv is part of the DStv Pula entry-level package, making local entertainment accessible to subscribers for as little as P75 per month.
To enhance the viewing experience, viewers are encouraged to use the MyDStv app to manage their subscriptions, upgrades, and reconnects. Additionally, DStv subscribers can stream content on the DStv Stream app. More information about Ytv and the DStv offerings can be found on the DStv Botswana website and social media channels.
Ytv, formerly known as Gaborone Broadcasting Corporation (GBC) and later eBotswana, showcases a diverse range of local content. This includes reality shows like “The Sekatis” and youth-oriented talk shows like “Youth Plug with Tsabo.” The introduction of Ytv to the DStv platform is expected to enrich viewers’ experience with local news content and football programming in addition to its entertainment offerings.