{"id":7997,"date":"2024-02-13T03:44:01","date_gmt":"2024-02-13T03:44:01","guid":{"rendered":"https:\/\/www.ebw.co.bw\/?p=7997"},"modified":"2024-02-23T03:59:53","modified_gmt":"2024-02-23T03:59:53","slug":"st-louis-lager-brews-perfect-collaborations-to-hypethehomegrown-with-botswana-creatives","status":"publish","type":"post","link":"https:\/\/www.ebw.co.bw\/st-louis-lager-brews-perfect-collaborations-to-hypethehomegrown-with-botswana-creatives\/","title":{"rendered":"St Louis Lager brews perfect collaborations to #HypeTheHomegrown with Botswana creatives"},"content":{"rendered":"\n<p>In recent years, St. Louis Lager has emerged as a prominent supporter and promoter of local creative talent in Botswana. Embracing its role as a champion of indigenous artistic expression, the brand embarked on a transformative journey in 2023, evolving into a facilitator of collaborative endeavors within the local creative community through its innovative campaign, &#8220;Hype The Homegrown.&#8221;<\/p>\n\n\n\n<p>&#8220;Hype The Homegrown&#8221; serves as both a rallying cry and a platform for the adulation and celebration of Botswana&#8217;s homegrown creative talent, championed not only by St. Louis Lager but also by the nation as a whole. At its core, the campaign embodies the spirit of collaboration, spotlighting dynamic partnerships that showcase the boundless creativity thriving within Botswana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.ebw.co.bw\/wp-content\/uploads\/2024\/02\/420125966_758443706318079_8876765545973994261_n-1024x1024.jpg\" alt=\"\" class=\"wp-image-7999\" srcset=\"https:\/\/www.ebw.co.bw\/wp-content\/uploads\/2024\/02\/420125966_758443706318079_8876765545973994261_n-1024x1024.jpg 1024w, https:\/\/www.ebw.co.bw\/wp-content\/uploads\/2024\/02\/420125966_758443706318079_8876765545973994261_n-300x300.jpg 300w, https:\/\/www.ebw.co.bw\/wp-content\/uploads\/2024\/02\/420125966_758443706318079_8876765545973994261_n-150x150.jpg 150w, https:\/\/www.ebw.co.bw\/wp-content\/uploads\/2024\/02\/420125966_758443706318079_8876765545973994261_n-768x768.jpg 768w, https:\/\/www.ebw.co.bw\/wp-content\/uploads\/2024\/02\/420125966_758443706318079_8876765545973994261_n-1536x1536.jpg 1536w, https:\/\/www.ebw.co.bw\/wp-content\/uploads\/2024\/02\/420125966_758443706318079_8876765545973994261_n-80x80.jpg 80w, https:\/\/www.ebw.co.bw\/wp-content\/uploads\/2024\/02\/420125966_758443706318079_8876765545973994261_n.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>One such collaboration featured within the campaign is the electrifying partnership between the talented Han-C and the acclaimed songstress Priscilla K, whose combined efforts resulted in a captivating 6-song EP titled &#8220;The Journey.&#8221; This musical masterpiece, expertly mixed and mastered by the accomplished Botswana producer, Flex The Ninja, stands as a testament to the power of collaboration in amplifying local talent onto a global stage.<\/p>\n\n\n\n<iframe allow=\"autoplay *; encrypted-media *;\" frameborder=\"0\" height=\"450\" style=\"width:100%;max-width:660px;overflow:hidden;background:transparent;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.music.apple.com\/bw\/album\/the-journey-ep\/1731462026\"><\/iframe>\n\n\n\n<p>Meanwhile, the campaign also celebrates the creative synergy between BK Proctor and Fifi Wale, who merged their expertise in digital illustration and fashion design to produce an exclusive line of limited-edition merchandise. This unique collection, available through the St. Louis Lager Trade Promotions at select outlets, represents a fusion of artistic vision and craftsmanship, reflecting the rich tapestry of Botswana&#8217;s creative landscape.<\/p>\n\n\n\n<p>&#8220;Hype The Homegrown&#8221; represents a continuation of St. Louis Lager&#8217;s longstanding commitment to fostering collaboration with local creatives. Beyond the showcased partnerships, the campaign promises an array of engaging content set to saturate social media platforms, captivating audiences and igniting a fervent enthusiasm for Botswana&#8217;s vibrant artistic community.<\/p>\n\n\n\n<p>To stay updated and join the movement, interested individuals are encouraged to follow St. Louis Lager&#8217;s Facebook page or visit the website at stlouislager.co.bw. Additionally, the campaign can be followed through the hashtag #hypethehomegrown, inviting everyone to be a part of this inspiring celebration of Botswana&#8217;s homegrown talent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, St. Louis Lager has emerged as a prominent supporter and promoter of local creative talent in Botswana. Embracing its role as a champion of indigenous artistic expression, the brand embarked on a transformative journey in 2023, evolving into a facilitator of collaborative endeavors within the local creative community through its innovative campaign, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[17],"tags":[],"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/posts\/7997"}],"collection":[{"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/comments?post=7997"}],"version-history":[{"count":1,"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/posts\/7997\/revisions"}],"predecessor-version":[{"id":8000,"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/posts\/7997\/revisions\/8000"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/media\/7998"}],"wp:attachment":[{"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/media?parent=7997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/categories?post=7997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ebw.co.bw\/wp-json\/wp\/v2\/tags?post=7997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}