Preference, convenience and overall awesome experience are dominating conversations in the marketing, business growth, operations and go to market strategies with clients I\u2019ve had the opportunity to interact with. The way we listen to music, order food, purchase clothing, connect with friends and binge on content from anywhere would be such a strange thing to witness for someone who would suddenly awakened from deep sleep since the 70s. <\/p>\n\n\n\n
For today\u2019s music junkie, having access to preferred playlists at all times is a now awfully important need, more expressly so in the age of compressed music libraries and \u2018tap-in-and-listen\u2019 music stores known as streaming services. The battle to deliver awesome experiences is without doubt taking place on Web 2.0, the mobile application frontier and those that hit the market with a superior product to rival your Apple Musics, Amazons, Alexas, Netflixs and Ubers of this world will unquestionably have an upper hand. For mobile brands in Botswana the challenge is certainly on to deliver the best experience for their customers. <\/p>\n\n\n\n
Enjoying all this on today\u2019s power devices additionally requires often-expensive data for the \u2018latest most banging\u2019 music aficionado. If you like myself are one of those \u2018social bundle\u2019 internet types, then you would know ‘the struggle is real’ if you\u2019re constantly trying to stream yours. Staying hooked to yours is of paramount importance and having you pulse on the culture is something that no mobile service provider should be cutting you off from.<\/p>\n\n\n\n
Watch Kwaku Gyanteh’s ‘Connect the Culture’ Story<\/strong><\/p>\n\n\n\n