Culture
The Day Club, WhySo & Friends, Piano Sunsets did it #AtTheSameDamnTime,
In Botswana, we’ve witnessed an exciting surge in youth-targeted subculture events. One recent standout was the collaboration known as #AtTheSameDamnTime, where The Day Club, WhySo & Friends, and Piano Sunsets joined forces for a unique celebration of Botswana’s Independence.
The Day Club, masterminded by Architects of Groove, is a quarterly lifestyle event that draws people together to revel in good looks, great vibes, drinks, and infectious rhythms. Meanwhile, WhySo & Friends, curated by Ban T and The Why So group, has been thriving for its second or third year, notably launching during the Covid era. They cater to fans of various subcultures within youth entertainment, with a focus on hip-hop. On the other hand, Piano Sunsets, founded by Teddy and friends, hosts occasional events, including ones at Game City in Gaborone and the CBD’s Dikgosi monuments.
These three entities came together for a memorable event at Duma FM grounds, where they showcased their unique appeal to audiences seeking a fashionable lifestyle and top-notch music. What has intrigued us is how these youth culture platforms have cultivated distinctive followings, each craving a particular way of life, aesthetics, and quality tunes. Notably, they have attracted brand partnerships, with notable sponsors like Flying Fish, Jack Daniels, Visa, Tsatsi, KBL, Jagermeister, and more. This demonstrates that youth culture brands can not only survive but also evolve into sustainable ventures. Of course, maintaining the right formula and factors is crucial for their continued success.
This development is an exciting prospect, and we at EBW eagerly anticipate its impact on Botswana’s eventing space, a sector that has struggled to draw audiences, especially with local lineups. We’ll also be closely monitoring the partnerships that emerge, both individually by the three platforms and collectively. As outsiders, we consider this event a success, and we assume there will be another one next year. Kudos to the organizers; it seems like everyone had a blast, and we can’t wait for the next installment.
One of the highlights was Ban T & Veezo’s set which brought out Faded Gang for what was surely a fan favorite moment.
Our challenge to brands in Botswana is this: “How can we actively engage in the interests of our target audience?” What opportunities exist to participate, integrate, and even collaborate to achieve more profound and meaningful brand reach?
#AtTheSameDamnTime exemplifies the collaborative power of youth entrepreneurs and creative professionals who own The Day Club (Architects of Groove), WhySo & Friends, and Piano Sunsets. It’s a testament to their vision and dedication to shaping Botswana’s vibrant cultural landscape.
SEE PHOTO HIGHLIGHTS HERE
