Spark Something
Music Entrepreneur Han-C Leads the Way with Strategic Brand Expansion in 2024
There are plenty of lessons to be learned from the strategic moves made by music entrepreneur Han-C in recent years, particularly with the significant focus on expanding his brand and business in 2024. At the beginning of the year, Han-C unveiled #Yama94, initially intended as a celebration for those born in ’94 transitioning into their next phase. While for many, this announcement might have been just about an event, Han-C and his team at Mantswitswidi recognized the business potential in music, taking additional steps to merchandise the platform and showcase Yama94 impressively.
The introduction of T-shirts quickly followed, not only boosting ticket sales and raising awareness but also effectively engaging fans. Han-C and his team went further by offering personal drop-offs, selectively targeting individuals and complementing this with a street presence campaign that led to early bird tickets selling out rapidly. Subsequent lineup announcements only added to the frenzy.
Three months into the year, Han-C expanded the #Yama94 platform by partnering with others to launch an entrepreneurship series. The level of innovation and strategic thinking displayed by his camp is commendable, and there are undoubtedly valuable lessons for everyone in the Botswana music scene on how to effectively move, scale, and monetize their brand, identity, and related assets.
Good morning, everyone! Are you a hustler, entrepreneur, or an unemployed graduate looking to start a business? Have you registered for our capacity-building workshop? There’s a wealth of knowledge to gain, and it’s an opportunity to network with some of the most influential figures in Botswana!
